How to Buy Tesco Shares

We cover the British supermarket plus how to buy Tesco shares.

Updated: May 21, 2024
Matt Crabtree

Written By

Matt Crabtree

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Games are won by players who focus on the playing field — not by those whose eyes are glued to the scoreboard.

Warren Buffett (Source)

Tesco is Britain’s biggest supermarket (Source: Statista), taking a total of 42.4% market share together with Sainsbury’s as of December 2022. 

Despite the recession, Tesco Group’s revenue increased from £54-£56 million. That suggests the food giant has some resilience even in a downturn. It’s one of the most valuable retail brands worldwide. 

In 2014/2015, the corporation had a massive operational loss, from a scandal, of nearly £5 billion, although it has since made a full recovery… This was made clear by the 2021/22 fiscal year, when Tesco's statutory operating profit in the UK and Ireland was roughly 2.19 billion GBP. When compared to the prior fiscal year, this was an improvement.

In this guide, we give a full beginner breakdown of how to buy Tesco shares.

Quickest Guide: 🚀 Want to buy Tesco shares? See Sum Up.

Update on Tesco Shares — Tesco Stock News Update

The global economy is in freefall as the Eurozone and the United Kingdom all experience recessions. The United States shows some resilience but continues to grow much below trend, and China provides no prospect for a quick or sustainable recovery.

Western banks have seen cash freezing and general supply chain low liquidity due to tensions between the growing collective west and BRICS/emerging economies bloc. 

For 2023/2024, many investors are acting with caution, keeping their stock allocations low while increasing their exposure to bonds and other investments. 

Investors, nevertheless, have to adapt and look for the silver lining and think about how we may improve our future output. How does the way we see the world affect the way we spend money? Indeed, this is the golden question.

Should I purchase Tesco stock despite a drop of over 20% in value over the last year? 

Tesco news update for 2023/2024

Let’s start with a refresher introduction to Tesco Stock… 

Tesco PLC, which was established in London in 1919 by Jack Cohen, grew and expanded steadily over the next decades to become the largest grocery store chain in the United Kingdom by 2022

Tesco has expanded its offerings throughout the years to include groceries, books, apparel, and electronics. Tesco, with over 354,000 workers and more than 4,700 stores globally, is not just the undisputed leader in the UK food market, but also one of the world's 20 most valuable retailers.

When it came to e-commerce, Tesco was an early adopter, launching its online storefront in 1997 under the moniker “Tesco Direct.” Since its start in 2000, has expanded to provide clients with a wide variety of goods and services, from groceries and apparel to banking transactions. 

The net sales from's online storefront have skyrocketed from $4.74 billion (£3.93) in 2014 to $9.50 billion (£7.87) in 2021. Since the coronavirus epidemic in 2019 prompted a substantial surge in online grocery shopping throughout the globe, had its greatest year-over-year boost in sales during 2020.

  • Tesco's yearly revenue in the United Kingdom and the Republic of Ireland was over 56 billion British pounds in the fiscal year 2021/2022. By comparison to the previous fiscal year, this was an increase of nearly £3 billion. In 2021/22, the firm's UK earnings and return on investment grew, totalling £2,191m.
  • Extending the Tesco story: Since the turn of the century, Tesco PLC has dominated the UK grocery sector, and by 2021, they had a 73.9% share. In 2022, the Hertfordshire-based firm had 354,000 employees throughout the globe. The firm, which was established in 1919 by Jack Cohen, has its roots in the United Kingdom and now operates in many additional European and Asian markets before selling its Asian operations in 2020.
  • New trends in the UK grocery industry: The company's 27.0% market share in May 2021 was a loss of 0.9% from January 2017. Market share losses have also been experienced by the other so-called “big 4” retailers, including Asda, Sainsbury's, and Morrisons. Market winners included German discounters Lidl and Aldi as well as the Cooperative.
  • Competition today: With over 3,000 locations, Tesco has a 27% share of the UK grocery market and is the country's biggest supermarket chain. Investment opportunities in retail might be few. From Q4 2021 to Q4 2022, Tesco's (LSE:TSCO) revenue increased by 3%. 

Let’s look at Tesco’s past performance to get a sense of how it might hold up in the future…  

Forecasts may tell you a great deal about the forecaster; they tell you nothing about the future.

Warren Buffett (Source)

Tesco’s 2014 Controversy and 2020 Pandemic Performance

Because Tesco is a PLC (publicly-listed corporation), you can buy shares in the firm. Tesco's equities trade on the London Stock Exchange, and the company is included in the FTSE 100 index. It's now among the biggest firms in the United Kingdom's investing industry.

Stocks at Tesco were trading between 225p and 250p as of mid-2020. Stocks peaked at slightly over 475p in late 2007, thus their current value is a mere fraction of that all-time high. Shares of Tesco began a precipitous decline in 2014 when the company was rocked by a well-publicised accounting scandal.

Tesco's management was caught inflating their reported income by a significant amount. As a result, not only did its stock price plummet on the London Stock Exchange, but the company also had to pay a sizable punishment. You may expect dividend payments every quarter if you invest in Tesco stock. This equated to a yield of 2.6% as of late 2019's calculations.

Tesco was expected to have earned more than £1.8 billion in profit, marking a long-awaited turnaround. This is due to the grocery chain's projected £1.7 billion in 2020 sales.

This forecast ended up true, with 2.19 billion GBP profit in 2022. 

Since, its market share has (mostly) held steady… Aldi and Lidl, however, two discount supermarket chains, are steadily chipping away at Tesco's market share in the United Kingdom. The 2008 financial crisis served as the catalyst for this shift.

Tesco's market share may start to decrease if the pattern seen during the SARS outbreak continues if the Coronavirus pandemic has a similar outcome. The most important thing to remember, however, is that as of the middle of the year 2020 to 2023, Tesco still had the lion's share.

Analysts in the market are ecstatic that Tesco's leadership is trying to sell off the company's less lucrative businesses. You may be surprised to find that its domestic megastores put a burden on resources. Instead, the company's profits are far better at its smaller Tesco Express stores. Consequently, in the next years, management plans to put more emphasis on neighbourhood shops.

Tesco is planning to leave areas outside of the United Kingdom where it is no longer competitive. First and foremost, this is due to its visibility in Thailand and Malaysia.

With the money from the sale, Tesco plans to pay out a special dividend of more than £8.2 billion. However, the sale is contingent to receiving permission from the company's shareholders.

Tesco stock started trading at a level not seen since 2017. By 2021 they lost almost 20% of its workforce.

Tesco's stock price plunged for no apparent cause. The company's profits report was below expectations, but this is not indicative of systemic problems at Tesco. Although Tesco lowered its debt in 2020, when most other FTSE 100 firms were increasing their debt loads to weather the epidemic, investors paid little attention to this fact.

Tesco has maintained a dominant position in the UK food industry over the last year, but the country's economic recovery will allow inexpensive supermarkets like Aldi to once again compete.

One further thing going for Tesco is that, despite the disappointing results announcement, the corporation has maintained its dividend. Users, however, need to be aware that every investment has some degree of risk. Before putting money into a company's stock, you should check into the company thoroughly.

If you've been playing poker for half an hour and you still don't know who the patsy is, you're the patsy.

Warren Buffett (Source)

Tesco’s 2023/2024 Condition

Tesco does have one strategy to attempt to get them back. That's their Clubcard scheme, by the way.

More than 19 million people are members of the Tesco Clubcard programme. It's a large number of individuals who will have the incentive to buy at Tesco rather than somewhere else.

Is it safe to assume that Tesco has the kind of sustainable competitive advantage that would make you want to invest in the company? According to its most recent financial report, the corporation clearly does not believe this to be the case.

🛒 Earnings Prospects… 

Since the expense of moving to a new supermarket is little, each one is fighting to persuade customers that they have the greatest deals. They are able to achieve this because they freeze pricing and meet or beat rivals' offerings.

When there is intense competition to provide the lowest costs possible, profit margins tend to be small. If we look at Tesco, for instance, we can see that their net margin has averaged out to be only 3.5% over the last five years.

In my opinion, a Clubcard system serves Tesco's interests by relieving the need to compete on price. It encourages people to visit Tesco despite the fact that its prices aren't the lowest.

However, Tesco's financial report suggests that the company is engaged in the pricing wars along with its competitors. As potential investors, it worries many.

Tesco has been keeping costs low to compete with rival grocery stores. Customers are still frequenting the store, so it seems to have some degree of success, and sales were considerably more than anticipated.

However, the problem is the reduced margins and earnings from maintaining cheap pricing. Therefore, management predicted that earnings would be at the lower end of the estimated range. See the FAQ section below for more Tesco news.


How to Buy Tesco Shares — 1. Create Account

If this is your first time purchasing stocks, we'll go through the basics

If you want to buy stock in a corporation, you'll need a brokerage account. These days, we have a lot of choices.

When you sign up with a broker, you'll have to provide some personal information and answer some typical questions so the broker can learn more about your trading background and financial goals.

You should only work with a broker who has the appropriate licencing. Finding a broker that has a licence issued by the Financial Conduct Authority (FCA), a top-tier regulatory body, is an excellent place to start.

Brokers provide a range of services and pricing structures for brokerage accounts. Because of this, the cheapest broker for one client may not be the cheapest for another. The optimal choice depends on a number of factors, including the size of your portfolio, the kinds of investments you're interested in making, the frequency with which you trade, and the services you'll require.

The standard fee for purchasing UK shares is about £8, and may go as high as £12. Some of them even provide discounts for high monthly trading volumes.

Outbound investment is generally welcomed. The costs and risks associated with fluctuating currency exchange rates must be understood.

It's common knowledge that traders with larger portfolios may save money by signing up for a trading account with a flat cost, while those with lesser balances should look into accounts with percentage-based pricing instead.

Think of stamp duty as an additional cost. A tax of 0.5% is charged when shares are purchased but is not applied when they are sold. Particularly notable is that when investing in smaller AIM-listed shares, no UK stamp duty is needed.

An investor may open one of many different types of trading accounts:

  • With a standard trading account, investors may buy and sell stocks of any company listed on exchanges that the broker supports.
  • Stock and share ISA account, like any other trading account, is a tax-advantaged savings vehicle for individuals. Capital gains, dividends, and interest are exempt from taxation. There is a yearly limit of £20k for deposits into a Stocks & Shares ISA.
  • Similar to Stocks and Shares ISAs, a Self-Invested Contribution Pension Plan (SIPP) allows investors to keep all dividends and capital gains tax-free in retirement. Additionally, up to £40k might be deducted annually in contributions. Unfortunately, you won't be able to begin withdrawals until you turn 55. When payments are received, they are taxed in the same way that a conventional pension would be.

The last step is completing the online form. After providing a photocopy of a valid form of identification and funding your trading account, you will be able to begin trading immediately. There are a number of options for transferring money. Paying using a debit or credit card is a common method.

If it looks dangerous at first, try not to panic. With some simple assumptions about your current and future portfolio value and your desired share-buying frequency, you should be able to generate a shortlist of potential investments in no time.

For newcomers, we have compiled a list of the top stock trading accounts we’ve reviewed.

How to Buy Tesco Shares — 2. Goals & Research 

A budget is telling your money where to go instead of wondering where it went.

Dave Ramsey  (Source)

Tesco's pricing changes are often less extreme than those seen in other industries, as described. Consider trading in Tesco stock if you want to retain your stake for months rather than days. 

If you keep track of your spending on a monthly basis using a budget, you'll have a good idea of your savings, where your money is going and how to redirect it. Making a budget may help you achieve any financial goal, from reducing debt to saving for retirement and keeping your food bill under control.

Realizing that budgeting is an intentional outlay might free up funds for other uses. Once money has been set aside for a specific goal, it can be spent without guilt. 

What can you afford to invest?

How much money is left over each month after all the expenses are paid? You need to put away that much cash. You could put that money toward retirement and if you don't already have one, an emergency fund. Anyway, you're free to spend the rest of the cash however you choose.

Do you know the current price of Tesco stock?

Now that you have a brokerage account established, you can begin shopping. Choosing which stocks to buy might be challenging for new investors. Here's some good news: we've put together a comprehensive resource detailing the best places to put your money.

You can get free research reports from brokers and other market news outlets. Customers of brokers like IG, a stockbroker, have access to Autochartist, a program that analyses past price data in an effort to forecast market movements.

Based on the cliché, “retail is detail,” a basic review of Tesco's operations might provide light on whether or not the company is mispriced. You may get a feel for the company's health by looking at its Income Statement, Balance Sheet, and Cash Flow reports.

Your broker will provide you with three price ranges to choose from when selecting a company:

  • The bid-ask spread is the difference between the highest offer price for an asset and the lowest offer price for the item.
  • The “spread” represents the additional expense incurred while making a deal. 
  • The ask price is what the price taker pays, whereas the bid price is what the market maker pays.
  • For any given item, the 1) bid indicates buyer interest while the 2) ask indicates seller interest. As such, the 3) bid-ask spread has become the standard metric for gauging market liquidity.

Market makers (the broker) are organisations that act as intermediaries in financial transactions and profit from the disparity between the bid and ask prices (the “bid-offer spread” or “bid-ask spread”).

They provide you with shares whenever you're prepared to make that investment. They will also purchase your shares from you if you ever decide to sell them. You must go via your broker or trading platform before you can place any trades with a market maker.

Companies worth several billion pounds or more often have bid-offer spreads that are relatively small, amounting to a fraction of one per cent at most.

The difference between the highest and lowest bid or offer might be as little as 1% for companies valued at £500 million or more, but could be as high as 10% or more for businesses valued at only £100 million. To break even after the bid-offer spread and trading expenses, the share price would have to rise by more than the total.

How do you want to transact?

One may invest in a number of different ways, including all at once, in a lump sum, or in many smaller instalments spaced out over a longer time frame (known as “dollar-cost averaging”).

The term “regular investment” refers to the practice of consistently putting money into a security, often once a month, regardless of the asset's value. As a result, there is less of a chance that you will incur a loss, and your long-term per-share costs may even go down.

Do you have any other investments?

If you do, rebalancing may become an issue. 

How to Buy Tesco Shares — 3. Quantity 

The most important thing is that you develop your own principles and ideally write them down, especially if you are working with others.

Ray Dalio, Principles (Source)

It’s time to decide how many shares you want to buy… 

If you're OK with your broker's suggested price, simply divide your available funds by  Tesco’s share price to see the number of shares you can buy.

If you’re buying shares other than just Tesco, how do you choose how much to invest in each business, though? Even specialists can't agree on the best way to resolve this difficult problem. There is no one proper answer because every individual has a different risk appetite and set of financial goals.

The Motley Fool recommends building 15-25 firms in order to fully benefit from diversification. In light of this, it is sage to save some cash in case a lucrative opportunity presents itself. As a result, we frequently advise putting 2-4% of the value of your holdings into a new firm as a starting position.

Analyze Tesco’s financials…  

It may be thrilling to invest all of your cash into Tesco, particularly as it has a good reputation, but you must first complete your research.

A decent place to start is with Tesco's annual and quarterly reports. You can regard these as essential reading for publicly traded corporations. Due to the information they provide on a stock's financial performance and health, these papers are often called earnings reports and quarterly results.

These materials are accessible through the Tesco or SEC websites. There are instances when professional input that may be informative is included on financial websites.

Remember that you can always look for professional help. An in-depth analysis of the markets and industries that brokerage firms represent is provided by independent analysts like Financial Times. 

Take into account the recommendations of financial professionals to decide how much of your money to place into Tesco. 

How to Buy Tesco Shares — 4. Order Types 

Next is to choose the type of buy order to place. There are numerous order types your broker app offers to either buy Tesco stock right away or wait until the price hits a specific level before buying (limit or stop orders). 

The LSE is headquartered in London, and it operates as part of the London Stock Exchange Group. The UK is home to four marketplaces in all, with the AIM Stock Exchange, London Metal Exchange, and the Aquis Stock Exchange being only three of them.

The London Stock Exchange is open Monday through Friday, 8:00 am to 12:00 pm and 12:02 pm to 4:30 pm (GMT). For a total of 8 hours and 28 minutes a day, the LSE is accessible to the public. You can use pre/extended trading hours which begins at 5:05 am to 7:50 am. Post-trading is from 4.40-5:15 pm.

The same order options apply to buying shares as they do to selling them. The efficiency of stock purchases should be maximised by carefully selecting the right type. It should be your first priority as the seller to reduce costs.

Here are your main choices:

  • Best deal — Your app will close at the most advantageous price that is offered. These transactions might be swiftly concluded, but it is not always evident up front what the final cost will be.
  • Buy-Limit — If the stock's price falls below a predetermined level, the broker starts a purchase order. In this case, the trade will take place at the agreed-upon cost. However, these orders frequently have a longer execution window and a larger trading fee. An insufficient share price will prevent the transaction from going through.
  • Sell-Limit — The broker will only execute a sale if the share price exceeds a specific level. The same advantages and disadvantages of a Buy-Limit order apply.
  • Stop-Loss — If your share’s price falls below a specific level, the broker will execute a sell order. To prevent losses from growing significantly, this agreement was made. Significant missed chances could, however, be the outcome. Say a stock's price falls below the desired level as a result of market turbulence. The sell order will still be executed even if the price of the stock increases after it has been placed.

How to Buy Tesco Shares — 5. Get your Tesco Shares for 2024!

Carefully review your total before finishing the order…

Once you’ve inputted your order, your broker will show details on the app. In most cases, you will see:

  • That Tesco stock (TSCO) was selected.
  • Broker fees 
  • Taxes 
  • Currency fees (for international trades, which won’t be the case for Tesco which is London-based)
  • Any additional fees (if not an At Best order)

Verify these parameters to ensure you are investing in the right company with the right number of shares and to avoid any unwelcome surprises. You must avoid making an obvious error and inputting the wrong data.

After that, go ahead and buy…

We have reached the end of our stock market tutorial. You can now place your order after reviewing and confirming the details.

Your broker will now give you a final price quote, but it will only be valid for 15 secs. This is the per-share estimate for an At Best deal. Due to the unpredictable nature of the stock market, the final outcome may differ dramatically from the forecast.

The sight of a ticking clock can be unnerving to a new investor. But there's no need to panic. In the event that the transaction timer expires, the transaction will be cancelled. Check the prices to make sure it's acceptable to you.

If the output meets your expectations, click the “Accept” button.

You can expect to have the money taken out of your account immediately. However, when dealing with foreign stock, this is not always the case. At any moment, you can visit the section of your broker's website that details recent and upcoming trades to confirm whether or not a particular trade has been executed.

Commendations for taking the plunge and making your first investment!

Until next time. You now have a grasp on the groundwork knowledge necessary to become a stock investor. And you may get started constructing a solid portfolio that hopefully pays you back in accordance with a strategy you like.

Always be sure to keep meticulous records of your company's dealings. You'll need them to file your annual tax return or self-assessment unless you have a tax-efficient account like an ISA or SIPP.

Any damn fool can make it complex. It takes a genius to make it simple.

Ray Dalio, Principles (Source)

Follow Your Tesco Share Performance

Checking up on your investment portfolio once in a while might help you gauge its health.

Tesco's and other companies' annualised percentage return is a good indicator of their performance. If you want to know how your investment went relative to others, you now have a definite figure to use as a yardstick. If you want to see how the data you analysed at the beginning has changed over time, it's helpful to go back and look at it across time.

The data might be compared to benchmarks of market indices like the S&P 500 or the Nasdaq Composite. If you want to know how your investment is doing relative to others in the same or similar category, or to the market as a whole, a benchmark is a good tool to employ. A regular check on Tesco stock performance is essential, as it is with any other investment.

A useful benchmark is the compound annual growth rate. It is possible to gauge Tesco's standing by comparing its one-year performance against that of other, comparable businesses and investments. In order to ensure that Tesco is still operating well, you may review its financial statements.

Gauge Tesco against other stocks, the S&P 500, and the Nasdaq Composite Index, among others. Use this information to assess Tesco in relation to its competitors.

Rebalancing is the process of restoring equilibrium to a portfolio by adding or removing assets as necessary. When an investor's risk tolerance or investment goal changes, portfolio rebalancing is the process by which the investor reallocates his or her holdings across securities and asset classes.

How Do You Know When It's Time to Rebalance?

The frequency with which a portfolio should be rebalanced is affected by a number of factors such as transaction costs, individual preferences, and tax implications (for example, the kind of account transactions are coming from and if capital gains come into effect at what rate).

Consideration is even given to the person's age. If you're under 40 years old, rebalancing your portfolio may not be a top concern. However, if you're getting close to retirement and want to maximise your savings, it's really essential. If none of your assets has increased in value during the last year, you may wish to postpone your review for more than a year.

A change in one's personal situation may also necessitate a review of one's financial portfolio. While your own investing decisions may naturally vary from those outlined here, you can use them as a general guide.

Once you've established an excellent asset allocation plan and made purchases across all asset classes in accordance with that strategy, it's time to start monitoring the total cost of your portfolio as well as the cost of individual assets in your holdings. Keeping tabs on this information over time will allow you to evaluate your portfolio's success in comparison to the market.

Tesco ETFs and Tesco Index Funds

When considering market caps, the London Stock Exchange (LSE) ranks as the world's ninth largest. The total value of all publicly traded stocks is close to £3T.

Some recommended that a British person who has never bought stocks or ETFs before get their feet wet at the LSE.

The London Stock Exchange is a global financial market where several different types of securities, including stocks, commodities, and fixed-interest bonds, are traded.

Because LSE shares aren’t traded on public markets, individual investors are unable to directly invest in the exchange itself. Instead, you can invest in index funds, exchange-traded funds (ETFs), or stocks of particular companies that are traded on the exchange.

1. First Option — Exchange-Traded Funds as a Means of Purchasing Tesco Shares…

Investing in a wide variety of securities, including stocks, bonds, and commodities, is the goal of exchange-traded funds. The goal of an ETF is to replicate the price movement of your chosen index, sector, security, etc.

Like regular company shares, ETF units may be bought and sold on the stock market. The price of a unit may rise or fall throughout the course of a trade day, albeit often not as much as an individual stock’s value. This means they may be used to evenly disperse risk. Unlike individual stocks, ETF investments are less likely to see dramatic swings in value in the near future. Those looking to invest for the long haul might consider ETFs.

Although many exchange-traded funds listed on the LSE will track an index fund passively, active ETFs do not always follow an index's exact investment strategy.

A small number of LSE ETFs that do not track the main indices still invest in equities, but the great majority of these funds put their money into safe, low-volatility fixed-income instruments like government bonds. Examples:

2. Second Option — An LSE Index Purchase of Tesco Shares…

Index funds aim to mimic the ROI of a market index. The FTSE 100 & 250 are the two most popular indices listed on the LSE.

When compared to actively managed ETFs, index ETFs are passive funds since their performance is based only on the index. Costs associated with managing an investment in an ETF may be reduced by switching to a passive fund.

Keep an eye on the FTSE 100 index on the London Stock Exchange (LSE). However, additional types of index funds include:

Summing Up

How to Buy Tesco Shares 

It has never been simpler to acquire shares of Tesco in the United Kingdom.

  • 🌐 To sign up with eToro, go to the website and click the “Join” button. Register for an account. Your capital is at risk.
  • 📰 You must provide identification and a billing address linked to your eToro account before making any stock purchases.
  • 💳 Last but not least, fund your trading account with at least $50. Finally, right now is a good time to purchase… Now you can buy Tesco. Just search for the ticker symbol “TSCO.L” and then choose “Trade”. Done. 

Related Guides:


What is the Consistency of Tesco's Dividend Payouts?

Which Retailers Does Tesco Compete With?

Can I purchase Tesco Stock Via Any broker?

What Stock Options Does Tesco Provide to its Employees?

Is it a Good Time to Invest in Tesco Stock?

How Much of Tesco is Held by Tesco Insiders and Institutional Investors?

How Many People Comprise Tesco’s Workforce?

When Does the Fiscal Year Finish for Tesco?

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