Investment Trends In 2024

This article will take a look at the expected investment trends.

Updated: June 5, 2024
Matt Crabtree

Written By

Matt Crabtree

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2024 is upon us and the investment world is bracing for all the potential new trends and changes that could be in store. With the global markets and fund industry in a state of flux, retail investors will want to be informed about the opportunities and risks in the coming year.

This article will take a look at the expected investment trends of 2024, from new technological advancements to alternative investments, and how investors should respond to the changing landscape.

Exploring ESG Investing: The Growth of Sustainable Investing

In the world of investing, there is becoming a heightened focus on Environmental, Social, and Governance (ESG).

ESG investing is an investment strategy that takes into account a company's performance in terms of its environmental, social, and governance practices.

The goal of ESG investing is to achieve financial returns while promoting, or at least not hindering, the performance of companies that act responsibly and are conscious about their impact on society, planet and rising gas prices.

The pressure to invest more responsibly has only grown in recent years, as companies and investors have become increasingly aware of their impact on the world. Consumers have shifted their buying habits to consider ethical, sustainable, and socially conscious products, and investors have followed suit.

As more people become aware of the impact that their investments can have, the demand for ESG investing will only increase. ESG investments are becoming increasingly popular and will continue to gain traction over the next few years. Throughout 2024, ESG investing will likely be a dominant form of investing as we become more environmentally conscious.

Why ESG Investments?

There are several benefits to investing in ESG funds. First, there is the potential for better long-term returns. Investors who focus on companies that prioritise environmental and social issues tend to be rewarded over the long run as these companies become more profitable.

Second, ESG funds may be less volatile than other types of investments, due to their focus on high-quality companies. And finally, ESG funds can create positive externalities, such as a cleaner environment, more equitable societies, and improved business practices.

For these reasons, it is likely that ESG investing will become increasingly popular in the coming years. As more investors become aware of the benefits of ESG funds, there will be an influx of capital into these types of investments

The Rise of Alternative Asset Classes

As we start to look forward to the future of investing, it's becoming increasingly apparent that alternative asset classes are quickly becoming the go-to for many investors in 2024.

By looking at the historic performance of these asset classes and considering the current macroeconomic landscape, we can be sure that alternative investments will be just as popular with investors looking to diversify their portfolios in the coming years.

One of the biggest reasons for the growing popularity of alternative investments is the fact that traditional stock and bond markets are becoming increasingly unstable and uncertain. Low-interest rates, Brexit, and the US-China trade war have all combined to create a turbulent stock market environment which has made investors wary of buying into traditional investments. 

Consequently, this has created a lot more interest in alternative investment classes like real estate, cryptocurrency, private equity, and commodities.

Many investors are also looking to alternative investments because they offer higher returns than some traditional stocks and bonds. Private equity and venture capital, for example, provide the potential for substantial returns.

This can easily exceed the returns provided by the stock and bond markets if the right investments are made. In addition, real estate investments offer a steady stream of cash flow and a secure asset that can be relied on for long-term income.

Finally, the increasing popularity of alternative investments is also due to their diversity which opens up new opportunities for investors looking to diversify their portfolios and spread their risk across several different asset classes.

Investing in the Crypto Market

Cryptocurrency had a turbulent year in 2023, but it is still projected to be a viable investment choice going into 2024 in the first and second quarter. This is largely due to the underlying potential of blockchain technology and the use cases of cryptocurrencies.

To understand why cryptocurrency is a good investment choice going into the future, it is important to know what cryptocurrencies are and what they can do.

Cryptocurrencies are digital currencies that run on a distributed network of computers, called a blockchain. Cryptocurrencies use cryptography to secure data and provide a secure and transparent platform for transactions.

Cryptocurrencies have become increasingly popular in recent years due to their decentralised nature and increased security. Cryptocurrency transactions are much faster and cheaper than traditional banking systems and are not subject to the same levels of regulation. This has made them particularly attractive for investors looking for opportunities outside of the traditional banking system.

Cryptocurrency is also becoming increasingly popular as a form of payment. Cryptocurrencies are quickly becoming accepted as a valid method of payment in many places, including online stores, exchanges, and even some physical stores.

Furthermore, many businesses are turning to cryptocurrency as a way to pay employees and vendors, as well as to store value. This is due to the low transaction fees and near-instant transaction speeds of cryptocurrencies.

Beyond just being an alternative form of payment, cryptocurrencies have many useful applications in the world today. For example, some cryptocurrencies have features that make them attractive options for smart contract applications, such as Ethereum‘s smart contracts. Smart contract technology allows for the secure and transparent execution of contracts, eliminating the need for a third-party and reducing counterparty risk.

Finally, many investors are also attracted to cryptocurrencies as a hedge against inflation. Since cryptocurrencies are not tied to any one government or central bank, their value is not tied to traditional currencies. This means that as traditional currencies devalue, the value of cryptocurrencies can increase, providing investors with a hedge against inflation.

Where To Invest In Cryptocurrency

So, where to start when it comes to actually buying crypto?

The first step is to find a reputable exchange. There are dozens of cryptocurrency exchanges available, each with its own unique features and associated risks. You should research each exchange to make sure it is secure and compliant with the regulations in your area.

You should also look for one with competitive trading fees. Once you have an exchange in mind, you’ll need to open an account and transfer funds.

After opening an account, you’ll need to decide which type of cryptocurrency to invest in. While there are hundreds of cryptocurrencies available, Bitcoin and Ethereum are two of the largest. Bitcoin is the original digital currency, with a market cap of over £250 billion. Ethereum has gained traction in recent years and is now second only to Bitcoin.

If you’re looking for more specialised cryptocurrencies, there are also platforms such as Binance and KuCoin that allow you to trade hundreds of coins, derivatives and tokens.

Artificial Intelligence: A Game-Changer in Investment Strategies

As the world evolves and technology advances, we must pay attention to the development of Artificial Intelligence (AI) and machine learning technology. AI has become an increasingly important field of innovation and development. Its applications are seen across many industries and its potential for growth is endless.

For investors looking for a solid long-term investment plan, AI stocks and technology will be the smart choice in 2024.

A major reason why AI stocks are a great choice for investors is due to the vast array of the industries that are being impacted by AI. AI technology is being applied to healthcare, finance, manufacturing, retail, logistics, and even government.

As the technology advances, investors can look forward to even more potential applications in the future. With AI being able to automate tasks, remove manual labour and create more accurate solutions, it has become an attractive choice for many businesses to invest in.

Another enticing attribute of investing in AI stocks and tech is its scalability. This means that stocks and technology related to AI can be easily adapted to different markets and scaled up or down as needed. AI is still a relatively new field and is constantly advancing, meaning that investors have the opportunity to participate in its growth and potential. 

Finally, the long-term potential of AI stocks and technology cannot be dismissed. In the near future, AI technology is expected to become even more integral to our everyday lives, with automated services becoming increasingly common. This trend is likely to continue for many years and investors can benefit from the early adoption of AI stocks and technology.

AI is a growing and evolving field that is showing no signs of stopping. In 2024, those who choose to invest in AI stocks and technology in the first quarter will be the real winners. With its wide applicability, scalability and long-term potential, investing in AI stocks and tech can provide a secure and lucrative return on investment.

Impact Investing: Making a Difference with Your Money

Impact investing is an investment strategy that is becoming increasingly popular. This strategy focuses on creating positive, long-term social and environmental impact while still providing investors with a financial return.

While impact investing has been around for some time, it is only recently that investors have begun to embrace the idea that financial returns and social impact are not mutually exclusive.

Impact investing is expected to become even more popular as investors increasingly recognize its potential for creating positive change and financial returns. This growth will be driven by several factors:

Better Technology. First, the growth of information technology and increasing access to data will improve the availability and transparency of impact investment opportunities. This will assist investors in identifying and evaluating opportunities that are likely to generate both positive impact and returns.

Environmental Awareness. Second, more and more investors are becoming conscious of the need to consider the social and environmental costs of their investments. As a result, investors will increasingly prioritise impact investing when considering potential investments to stay ahead of the curve.

Sustainability. Third, the increased focus on sustainability and the emergence of projects dedicated to addressing global challenges such as climate change, poverty and income inequality, will also drive the growth of impact investing. Many of these projects require capital investment, which will spur investor demand for impact investment opportunities.

Policy Changes. Finally, government policies and programs are also likely to play a role in driving the growth of impact investing. Governments are increasingly recognizing the benefits of an impact investing approach, and as a result, will likely provide incentives and support for this type of investment.

Investment in Real Estate: Exploring the Opportunities

Real estate is one of the most vital investments for the future and for the long-term success of any investor's portfolio. It is an asset class that has consistently shown to appreciate, especially in periods of economic downturns and market volatility.

With the projections of global economic growth and the rise of the digital economy, investing in real estate remains a strategic way to hedge against rising inflation and grow wealth.

Real estate investments have historically been one of the most secure forms of investment. This is because real estate tends to be less volatile than other asset classes, like stocks, crypto, and bonds. Furthermore, the value of real estate increases steadily over time, making it a reliable source of long-term growth.

Investing in real estate also provides the opportunity to receive income through rent payments, which can help to support an investor’s financial needs in retirement.

In addition, real estate investments typically provide a greater return on investment than other asset classes. This is because real estate has the potential to appreciate in value due to factors like inflation and rising home prices. Furthermore, rental income is often higher than income from other assets.

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